KeepPace

Industries / Auto dealerships

The internet lead from 9 p.m. is still waiting for tomorrow’s shift.

Every internet lead gets a personal reply the moment it arrives and follow-up until it becomes a test drive, even when the showroom is closed.

See it working See pricing
One internet lead, from evening form to test driveExample. Names and details are illustrative.
  1. 9:06 PM Internet lead on a used SUV listing
  2. 9:06 PM Reply sent by text

    Hi Sam, thanks for asking about the SUV. It’s on the lot. Want to book a test drive? Do you have a trade-in?

  3. 9:31 PM Sam replies

    Yes, a 2015 sedan. Saturday morning?

  4. 9:31 PM Booking link sent

    Saturday works. Pick a time and bring the sedan along for an appraisal.

  5. 9:34 PM Test drive booked Sat 10:00 AM

Most internet leads arrive after the showroom closes.

A shopper fills in the form on a used SUV at 9 p.m. The lead sits in the queue. At 10 the next morning a salesperson gets to it, between two walk-ins.

By then the shopper has heard back from two other dealers and has a test drive booked somewhere else.

Why it happens

Internet leads come in mostly outside showroom hours, and during the day your floor staff are with walk-in customers. Leads are often shared across a team, so it’s easy for everyone to assume someone else has it.

You probably already have a CRM. It stores the lead. It doesn’t answer it in the first five minutes.

Speed is the whole game

The business that replies first usually wins the job. Not the cheapest, not the best. The fastest.

  1. 21×

    The window is minutes, not hours.

    Replying within 5 minutes instead of 30 made contact about 100× more likely and qualifying the lead about 21× more likely.

    Lead Response Management Study, Dr. James Oldroyd, MIT / InsideSales, 2007 (15,000+ leads)
  2. 42 hrs

    Almost nobody makes it.

    The average firm took about 42 hours to respond to an inbound lead, and 23% never responded at all.

    Oldroyd, McElheran and Elkington, Harvard Business Review, 2011 (2,241 US firms)
  3. 50%

    And one attempt isn’t enough.

    Half of sales leads are never contacted a second time, yet 93% of converted leads are reached by the sixth phone attempt.

    Velocify contact strategy research; XANT research

Published research on inbound lead response across industries, mostly business-to-business. These figures describe the problem. They are not KeepPace results.

What KeepPace does about it

  • Instant response

    Every internet lead gets a personal reply right away, about the unit they asked about.

  • Missed-call text-back

    A missed call to the sales line gets a text back instead of silence.

  • Multi-day follow-up

    Shoppers who go quiet keep hearing from you for days, with test drive times and trade-in questions.

  • Reminders and no-show recovery

    Test drive and appointment reminders cut no-shows, and missed appointments get a prompt to rebook.

  • After the job

    A review request after delivery, and a check-in when it’s time to think about the next vehicle.

One price. Every lead.

Published, flat, and the same for every business. No tiers to compare and nothing to negotiate.

$750One-time setup
$400Per month, flat
  • Flat rate. No lead caps, no tiers, no per-message charges. A busy month costs the same.
  • Done for you. We set it up end to end. Your part is one short intake conversation.
  • Works with what you have. Leads keep coming from your existing sources. Nothing to switch or rebuild.
  • You stay in control. Your voice, your messages. Step into any conversation whenever you want.

Compare it with the gross on one extra unit.

KeepPace, first year
$5,550
One extra unit sold
[VERIFY: average gross profit per vehicle sold]

Use gross profit per vehicle, not the sale price. First year is $750 setup plus 12 months at $400.

Questions

Who writes the messages?

They’re written for your business, in your voice. You can step into any conversation and take over at any time.

I already have a CRM. Why would I need this?

A CRM stores your leads. It doesn’t answer them in ninety seconds at 10 p.m. Leads keep coming from the sources you already use, and KeepPace makes sure each one hears back.

How much work is the setup?

Very little on your side. We set everything up for you. Your part is one short intake conversation about how your business works. You’re not learning new software.

I don’t get that many leads. Is it worth it?

If anything, it matters more. When leads are scarce, each one you lose costs more.

Is there a limit on leads or messages?

No. It’s a flat $400 a month with no lead caps, no tiers and no per-message charges.

What happens when a lead doesn’t reply?

They keep getting follow-ups over several days. If they book, the appointment comes to you. If they go genuinely cold, the messages stop, so nobody gets pestered forever.

Where do clients log in?

Clients sign in to their KeepPace portal at app.getkeeppace.com. It’s also linked as Client login at the top of every page.

See what it looks like for your internet leads.

Tell us where your leads come from. In a short call we’ll show you what an instant reply and real follow-up look like for your business.

See it working

Opens an email to yousef@getkeeppace.com