They wanted to start Monday. You replied Thursday.
Every trial and membership inquiry gets an instant reply and follow-up while the motivation is still there.
- 6:48 PM Free trial inquiry from your website
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6:48 PM
Reply sent by text
Hi Alex, great to hear from you. Want to try a class this week? Here’s the schedule for the next few days.
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Next day, 7:30 AM
No answer, so a follow-up goes out
Morning, Alex. There’s a beginner class tonight at 6 if you want to jump in.
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Next day, 8:02 AM
Alex replies
Tonight works.
- Next day, 8:03 AM Trial class booked Today, 6:00 PM
Motivation has a short shelf life.
It’s the first week of January. Someone decides tonight is the night and sends an inquiry at 9 p.m.
Your coaches are on the floor until close and the front desk is covering three things at once. By the time anyone replies it’s Thursday, and the plan to start this week has quietly become next month.
Why it happens
Your staff are coaching, not watching an inbox. Inquiries spike in the evenings and every January, exactly when front desk coverage is thinnest.
Speed is the whole game
The business that replies first usually wins the job. Not the cheapest, not the best. The fastest.
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21×
The window is minutes, not hours.
Replying within 5 minutes instead of 30 made contact about 100× more likely and qualifying the lead about 21× more likely.
Lead Response Management Study, Dr. James Oldroyd, MIT / InsideSales, 2007 (15,000+ leads) -
42 hrs
Almost nobody makes it.
The average firm took about 42 hours to respond to an inbound lead, and 23% never responded at all.
Oldroyd, McElheran and Elkington, Harvard Business Review, 2011 (2,241 US firms) -
50%
And one attempt isn’t enough.
Half of sales leads are never contacted a second time, yet 93% of converted leads are reached by the sixth phone attempt.
Velocify contact strategy research; XANT research
Published research on inbound lead response across industries, mostly business-to-business. These figures describe the problem. They are not KeepPace results.
What KeepPace does about it
Instant response
Every trial and membership inquiry gets a reply right away, while they still want to start.
Missed-call text-back
A missed call to the front desk gets a text back with your class schedule.
Multi-day follow-up
People who don’t book straight away keep hearing from you for a few days, with class times.
Reminders and no-show recovery
Class and trial reminders reduce no-shows, and missed trials get a prompt to rebook.
After the job
A review request after the first few visits, and a check-in for members who stop coming.
One price. Every lead.
Published, flat, and the same for every business. No tiers to compare and nothing to negotiate.
- Flat rate. No lead caps, no tiers, no per-message charges. A busy month costs the same.
- Done for you. We set it up end to end. Your part is one short intake conversation.
- Works with what you have. Leads keep coming from your existing sources. Nothing to switch or rebuild.
- You stay in control. Your voice, your messages. Step into any conversation whenever you want.
This one is about volume and retention.
- KeepPace, first year
- $5,550
- A member who stays
- [VERIFY: average membership lifetime value]
Memberships are a smaller ticket than the other industries here, so the case rests on several recovered members who stay, not one big sale. First year is $750 setup plus 12 months at $400.
Questions
Who writes the messages?
They’re written for your business, in your voice. You can step into any conversation and take over at any time.
I already have a CRM. Why would I need this?
A CRM stores your leads. It doesn’t answer them in ninety seconds at 10 p.m. Leads keep coming from the sources you already use, and KeepPace makes sure each one hears back.
How much work is the setup?
Very little on your side. We set everything up for you. Your part is one short intake conversation about how your business works. You’re not learning new software.
I don’t get that many leads. Is it worth it?
If anything, it matters more. When leads are scarce, each one you lose costs more.
Is there a limit on leads or messages?
No. It’s a flat $400 a month with no lead caps, no tiers and no per-message charges.
What happens when a lead doesn’t reply?
They keep getting follow-ups over several days. If they book, the appointment comes to you. If they go genuinely cold, the messages stop, so nobody gets pestered forever.
Where do clients log in?
Clients sign in to their KeepPace portal at app.getkeeppace.com. It’s also linked as Client login at the top of every page.
See what it looks like for your inquiries.
Tell us where your leads come from. In a short call we’ll show you what an instant reply and real follow-up look like for your business.
Opens an email to yousef@getkeeppace.com