They filled in your contact form on the worst day of their year.
Every prospective client gets a prompt, personal reply and follow-up until they book a consultation, even while you’re in court.
- 7:40 PM New inquiry from your contact form
-
7:40 PM
Reply sent by email
Hi Jordan, thank you for reaching out. We’ve received your message. Would you like to book a consultation? Here are the next available times.
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Next day, 9:00 AM
No answer, so a follow-up goes out
Following up on your inquiry, Jordan. Let us know a time that suits you.
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Next day, 9:25 AM
Jordan replies
Tomorrow at 11 if possible.
- Next day, 9:26 AM Consultation booked Wed 11:00 AM
Legal problems don’t wait for office hours.
Someone is served on a Tuesday afternoon. That evening they fill in contact forms at three firms.
You’re in a hearing the next morning and reply at 4 p.m. By then they’ve already spoken to the firm that called back first.
Why it happens
You’re in court, in meetings or doing billable work, and many small firms don’t have dedicated intake staff. Meanwhile the people contacting you usually have an urgent problem and won’t wait a day.
Speed is the whole game
The business that replies first usually wins the job. Not the cheapest, not the best. The fastest.
-
21×
The window is minutes, not hours.
Replying within 5 minutes instead of 30 made contact about 100× more likely and qualifying the lead about 21× more likely.
Lead Response Management Study, Dr. James Oldroyd, MIT / InsideSales, 2007 (15,000+ leads) -
42 hrs
Almost nobody makes it.
The average firm took about 42 hours to respond to an inbound lead, and 23% never responded at all.
Oldroyd, McElheran and Elkington, Harvard Business Review, 2011 (2,241 US firms) -
50%
And one attempt isn’t enough.
Half of sales leads are never contacted a second time, yet 93% of converted leads are reached by the sixth phone attempt.
Velocify contact strategy research; XANT research
Published research on inbound lead response across industries, mostly business-to-business. These figures describe the problem. They are not KeepPace results.
What KeepPace does about it
Instant response
Every prospective client gets a prompt, personal acknowledgement and an offer to book a consultation.
Missed-call text-back
Missed calls get a text back, so a caller isn’t left wondering whether anyone got the message.
Multi-day follow-up
Prospective clients who don’t book right away keep hearing from you for a few days.
Reminders and no-show recovery
Consultation reminders reduce no-shows, and missed consultations get a prompt to rebook.
After the job
A review request when the matter closes, where your professional rules allow it.
One price. Every lead.
Published, flat, and the same for every business. No tiers to compare and nothing to negotiate.
- Flat rate. No lead caps, no tiers, no per-message charges. A busy month costs the same.
- Done for you. We set it up end to end. Your part is one short intake conversation.
- Works with what you have. Leads keep coming from your existing sources. Nothing to switch or rebuild.
- You stay in control. Your voice, your messages. Step into any conversation whenever you want.
Compare it with one new matter.
- KeepPace, first year
- $5,550
- One new matter
- [VERIFY: typical matter value for your practice area]
Matter value varies widely by practice area. Use a figure from the area this page targets. First year is $750 setup plus 12 months at $400.
Questions
Who writes the messages?
They’re written for your business, in your voice. You can step into any conversation and take over at any time.
I already have a CRM. Why would I need this?
A CRM stores your leads. It doesn’t answer them in ninety seconds at 10 p.m. Leads keep coming from the sources you already use, and KeepPace makes sure each one hears back.
How much work is the setup?
Very little on your side. We set everything up for you. Your part is one short intake conversation about how your business works. You’re not learning new software.
I don’t get that many leads. Is it worth it?
If anything, it matters more. When leads are scarce, each one you lose costs more.
Is there a limit on leads or messages?
No. It’s a flat $400 a month with no lead caps, no tiers and no per-message charges.
What happens when a lead doesn’t reply?
They keep getting follow-ups over several days. If they book, the appointment comes to you. If they go genuinely cold, the messages stop, so nobody gets pestered forever.
Where do clients log in?
Clients sign in to their KeepPace portal at app.getkeeppace.com. It’s also linked as Client login at the top of every page.
See what it looks like for your intake.
Tell us where your leads come from. In a short call we’ll show you what an instant reply and real follow-up look like for your business.
Opens an email to yousef@getkeeppace.com