You were mid‑showing. The buyer messaged four agents.
Every listing inquiry gets an instant, personal reply and days of follow-up until it turns into a showing.
- 2:40 PM Inquiry on a listing: 3-bed on Maple St
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2:40 PM
Reply sent by text
Hi Marcus, thanks for asking about 41 Maple. It’s still available. Would Saturday or Sunday work for a showing?
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Next day, 10:30 AM
No answer, so a follow-up goes out
Happy to send a few similar homes nearby too, if that helps.
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Next day, 5:48 PM
Marcus replies
Saturday afternoon is good.
- Next day, 5:49 PM Showing booked Sat 2:00 PM, 41 Maple
Saturday, 2:40 in the afternoon.
You’re walking a couple through a semi when an inquiry lands on another of your listings. You see it at 5:30, between the last showing and the drive home, and call back.
The buyer is polite about it. They messaged four agents, and they’ve already booked a showing with the one who answered at 2:42.
Why it happens
It isn’t a discipline problem. The job happens away from a desk: showings, inspections, closings, and the drive between them. Many agents work solo, with no assistant to pick up, and inquiries arrive in bursts on evenings and weekends.
Meanwhile you’re already paying for these leads through portals, ads and paid placement. An unanswered inquiry is money spent so another agent can book the showing.
Speed is the whole game
The business that replies first usually wins the job. Not the cheapest, not the best. The fastest.
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21×
The window is minutes, not hours.
Replying within 5 minutes instead of 30 made contact about 100× more likely and qualifying the lead about 21× more likely.
Lead Response Management Study, Dr. James Oldroyd, MIT / InsideSales, 2007 (15,000+ leads) -
42 hrs
Almost nobody makes it.
The average firm took about 42 hours to respond to an inbound lead, and 23% never responded at all.
Oldroyd, McElheran and Elkington, Harvard Business Review, 2011 (2,241 US firms) -
50%
And one attempt isn’t enough.
Half of sales leads are never contacted a second time, yet 93% of converted leads are reached by the sixth phone attempt.
Velocify contact strategy research; XANT research
Published research on inbound lead response across industries, mostly business-to-business. These figures describe the problem. They are not KeepPace results.
What KeepPace does about it
Instant response
Every listing and buyer inquiry gets a personal reply within moments, whether it lands at 2 p.m. or 11 p.m.
Missed-call text-back
Miss a call while you’re in a showing and the caller gets a text right away instead of voicemail.
Multi-day follow-up
Buyers who go quiet keep hearing from you for days, with showing times and similar listings, until they book or clearly move on.
Reminders and no-show recovery
Showing and listing appointment reminders cut no-shows, and anyone who misses one gets a prompt to rebook.
After the job
After closing, a review request at the right moment, and check-ins that keep past clients thinking of you for the next move and for referrals.
One price. Every lead.
Published, flat, and the same for every business. No tiers to compare and nothing to negotiate.
- Flat rate. No lead caps, no tiers, no per-message charges. A busy month costs the same.
- Done for you. We set it up end to end. Your part is one short intake conversation.
- Works with what you have. Leads keep coming from your existing sources. Nothing to switch or rebuild.
- You stay in control. Your voice, your messages. Step into any conversation whenever you want.
One closing covers the first year more than four times over.
- KeepPace, first year
- $5,550
- One closing
- about $25,000
Illustration: a roughly $1M GTA sale at about 2.5% agent-side commission works out to around $25,000. Your numbers will differ. First year is $750 setup plus 12 months at $400.
Questions
Who writes the messages?
They’re written for your business, in your voice. You can step into any conversation and take over at any time.
I already have a CRM. Why would I need this?
A CRM stores your leads. It doesn’t answer them in ninety seconds at 10 p.m. Leads keep coming from the sources you already use, and KeepPace makes sure each one hears back.
How much work is the setup?
Very little on your side. We set everything up for you. Your part is one short intake conversation about how your business works. You’re not learning new software.
I don’t get that many leads. Is it worth it?
If anything, it matters more. When leads are scarce, each one you lose costs more.
Is there a limit on leads or messages?
No. It’s a flat $400 a month with no lead caps, no tiers and no per-message charges.
What happens when a lead doesn’t reply?
They keep getting follow-ups over several days. If they book, the appointment comes to you. If they go genuinely cold, the messages stop, so nobody gets pestered forever.
Where do clients log in?
Clients sign in to their KeepPace portal at app.getkeeppace.com. It’s also linked as Client login at the top of every page.
See what it looks like on your listings.
Tell us where your leads come from. In a short call we’ll show you what an instant reply and real follow-up look like for your business.
Opens an email to yousef@getkeeppace.com